Who Is Michelle?

First and foremost, who I AM is a passionate, driven, ambitious, down-to-earth person who loves sooo many things in life, including doing whatever I can to add value to others.

What I DO is create content and manage digital marketing for a variety of industries. I’m all about helping people focus on what they’re best at while I take care of marketing for them. I own a marketing business where I do social media management and consulting for entrepreneurs and influencers.

I also LOVE finding the best products/brands (aka, shopping and sharing), so I unbox things I buy and create vlogs and blogs so I can share with the digital world. Some like to call that an influencer or affiliate marketer, I just like to call myself Chelle & create content about things that I truly feel people need to know about!

But wait… there’s more!

I was born to create content that connects people with people.

I am very passionate about creating, connecting with others, and marketing products I believe in.

I was born in Texas and majored in Business Marketing at Texas A&M for my first 3 years of college. My Junior year of college, I decided to spend the summer in New Orleans to pursue acting and modeling. Little did I know that I would fall SO IN LOVE with production and the film industry. I ended up transferring to Southeastern Louisiana University to finish my Marketing Degree so I could continue to book commercials, modeling jobs, and voiceover work in New Orleans.

After I graduated with my Bachelor’s Degree in Business Marketing & Management, I was already 5+ years into my career as a Social Media Manager, Photographer, and Art Director. I took a step back from acting in the film industry and spent 4 years as a Digital Marketing Director at a non-profit, leading a team of designers, photographers, and social media managers. I also did weekly commercials for the non-profit, so I still had “on the camera” time in addition to my “behind the camera” time.

In 2020, I decided to start a business as a “side gig/passion project” doing Social Media Management, Website Design, Branding, and Paid Media for small businesses - especially ones who were not yet in the digital world but had to be forced online due to the COVID restrictions. Word of mouth spread my business rapidly and I ended up going full-time with my marketing agency in January 2021.

Since I could now work from anywhere, I decided I wanted to move to Los Angeles and continue growing in my marketing and creative skills. By September 2021, I was doing 70% content creation, 20% creative strategy/consulting for brands, and 10% social media management.

By December 2021, my business turned into 90% content creation and 10% creative strategy/consulting for brands!

I’m grateful I’ve been able to use my experience on both the brand side AND the creator side to bring those skills into every single brand I work with. I believe that truly sets me apart and provides a perspective to brands that is unique and a little outside of the box.

I am also passionate about helping other creators step into their creative calling and grow THEIR skills! I am all about sharing what I know, providing authenticity, and being relatable. I have an online UGC Course to help creators have their own content creation business. I also share many BTS Tips & Tutorials on my social media channels!

To see some of my past work and my current rates, go to my UGC Portfolio and find my Media Kit. I’d love to chat!